3D renderings and walkthroughs in Peru: selling apartments en planos in Lima

3D renderings and walkthroughs help developers in Peru sell apartments en planos ("on plans", Peru's term for pre-construction) by letting buyers walk through each unit type before the building exists. The buyer opens a link on their phone, moves from the sala (living room) to the bedrooms and looks out the window. I make them remotely from Buenos Aires for developers and agencies selling in Lima and other Peruvian cities.

Why selling en planos is hard

Buying en planos has a clear upside for the buyer, who usually gets better terms than with a finished building. But it comes with a doubt no brochure removes: what will it actually be like?

That doubt shows up as very specific questions:

• "Will a double bed fit in the second bedroom?"
• "Is the kitchen open or closed? Where does the laundry area go?"
• "Does the interior unit get any light?"
• "What can you see from the twelfth floor?"

A floor plan answers them for people who can read one. Most buyers can't, and a buyer who doesn't understand puts the decision off. A walkthrough answers without any explaining: the buyer steps into the apartment, walks from the living room to the dining area, opens the bedroom and looks outside.

Lima isn't one market

Each part of Lima has its own buyer and its own logic, and the material should speak to each:

• In Miraflores, San Isidro and Barranco, buyers examine finishes, views and location closely. Sometimes it's an investor thinking about rentals, sometimes someone moving back from abroad. The value lies in what sets one unit apart from another: the floor, the orientation, a view of the ocean or a park.
• In Surco, San Borja or La Molina, you see more families looking for space, shared areas and quiet. They want to see the three-bedroom furnished and the kids' play area.
• In Jesús María, Magdalena, Lince or Pueblo Libre, there are many projects with compact units and first-time buyers. The question there is whether the space is enough, and seeing the unit furnished answers it better than any square-meter figure.

The same goes outside Lima, in cities like Arequipa, Trujillo or Piura, where the buyer often lives in another city or works far away.

Many unit types, one show apartment

Many Lima projects have a departamento piloto (show apartment) or a sales office with a scale model. It's useful, but it usually shows one unit type and arrives once the project is already underway. Someone looking for a one-bedroom flat or a top-floor duplex has to imagine theirs from the two-bedroom piloto.

With one 3D walkthrough per unit type, every layout can be explored from launch. A 40-unit building with 3 types needs 3 walkthroughs, not 40, because the same type repeats across floors. That makes it worthwhile on mid-size projects too. See a 3D walkthrough per unit type and scale model and show unit vs 3D walkthrough.

What the buyer sees

It works like the Maconda XXIV building demo, an unofficial working demo based on a 12-story building in Quilmes, Argentina, marketed by Otamendi Propiedades:

1. The building on its real block, with the neighbors and the street.
2. Tappable floors, each with its floor plan and available units.
3. A walkthrough of each apartment, furnished and with the project's finishes, by scrolling or swiping.

It runs in the phone's browser, with nothing to install. The link goes out on WhatsApp, where most inquiries arrive anyway, and it can sit on the project's website or in the listing on property portals. To keep sales organized, the unit selector shows what's available and what's gone. More in the interactive unit selector.

How it helps the sales team

Sales advisors get plenty of inquiries that go nowhere: people who ask the price and vanish, or who visit the office and find out the apartment wasn't what they wanted. A walkthrough changes that in two ways:

• Before the visit, the prospect has already seen the unit. If it doesn't fit, they rule themselves out. If it does, they arrive with concrete questions.
• During follow-up, the advisor sends the link to the unit that person liked, not a general PDF. The buyer looks again and forwards it to family.

The decision is rarely one person's. The partner, the parents helping with the down payment, the sibling living abroad: they all weigh in on the same thing. See more qualified leads and the walkthrough as a tool for your sales team.

The buyer who's far away

Many Peruvians live in the United States, Spain, Italy, Chile and Argentina, and some buy in Peru with an eye on coming back, on their parents or on an investment. For them, the walkthrough is what makes the purchase possible: they can see their apartment, get on a video call with the advisor walking through the same unit, and decide without flying in. See selling to foreign buyers.

How we work remotely

I work from Buenos Aires on Argentina time (UTC−3), two hours ahead of Lima, so a morning in Peru overlaps comfortably with my workday. From your side:

1. You send the plans, the finishes spec, the location and who the project is aimed at.
2. We talk on a video call to decide which unit types, images and views you need.
3. You review progress by link and send changes by WhatsApp or email.
4. You get the walkthrough ready to share and embed, plus images for portals, social media and the sales office.

Nobody needs to travel. More in working with a remote rendering studio.

If you're selling a project en planos in Lima or elsewhere in Peru and want to see how it would look, message me on WhatsApp at +54 9 11 6193-3176 or email facundocampo100@gmail.com. I answer in English and Spanish.

Frequently asked questions

What does selling en planos mean?

It's selling an apartment before the building is finished, based on the project's plans. Argentina calls it "en pozo," Colombia "sobre planos," and many English-speaking markets say off-plan or pre-construction.

Is it useful if I already have a show apartment?

Yes. The piloto shows one unit type to people who visit; the walkthrough shows all of them, from day one, to people who can't come.

Can a buyer abroad see it?

Yes. It's a link that opens in the phone's browser in any country, with nothing to install.

How much does it cost?

It's quoted per project, based on the number of unit types and images, not the total number of apartments. See how much a rendering costs.